Best Data Removal Services of 2026: 9 Services Compared, With Proof

Last verified: September 2026. Prices and coverage were checked against official pages and independent sources in Q3 2026; unconfirmed figures are flagged.

Full disclosure: this roundup is published by MyPrivacyAgent, one of the services below. We applied the same criteria to ourselves and cite primary sources for every claim.

The verdict, up front

How we evaluated

We ignored affiliate payouts and weighted four things:

1. Proof and verification (35%). Does the service show per-listing evidence — screenshots, links, re-checks — or just a dashboard that says "removed"? Only Optery publishes before/after screenshots; only Incogni has third-party assurance of its coverage claims.
2. Measured removal rates (30%). Per Consumer Reports' 2024 "Data Defense" study: paid services averaged ~35% removal at four months; careful DIY hit 70%; Optery 68%; EasyOptOuts 65%; DeleteMe 27% — below the paid average.
3. Coverage honesty (20%). Does the advertised broker count match what's actually automated on the plan you're buying?
4. Price and billing flexibility (15%). Annual-only billing and tier-gated coverage are common gotchas.

Comparison table: 9 services at a glance

The reviews

Optery — best measured results

Optery has the strongest third-party outcome data in the category: 68% removal at four months in Consumer Reports' test, the best paid result. Reports include live before/after screenshots; PCMag Editors' Choice 2022–2025. The catch: full coverage (635+ sites) sits behind the $249/yr Ultimate tier, and "Expanded Reach" may send your data to brokers that didn't already have it, per CNET.

• ✅ Best CR-measured rate; screenshot proof; transparent per-tier broker lists; free tier
• ❌ Full coverage costs $249/yr; custom removals gated behind 30 days

Incogni — best verified coverage

Incogni automates removal at 420+ brokers on every plan — no coverage paywall — and holds the industry's only Deloitte limited-assurance report verifying its broker list, 245M+ removal requests, and 60/90-day re-request cadence. The weakness is proof: the dashboard shows per-broker status but no screenshots or links to found profiles. It wasn't in the CR test, so outcomes are third-party-unmeasured.

• ✅ Deloitte-verified coverage; cheapest full-coverage entry ($95.88/yr); monthly billing available
• ❌ No per-listing evidence; automated matching can miss name/address edge cases

MyPrivacyAgent — best per-listing proof

We're including ourselves — judge the criteria, not the byline. MPA's model is removal with proof: every removal carries an evidence log, and nothing is marked removed until a re-check confirms the listing is gone. Our agent swarm — programmatic opt-outs plus browser agents that navigate broker sites end-to-end — covers brokers that break form-fill-only services, handing you the steps only a human can do instead of faking a status. Patrol is $19.99/month, cancel anytime; the exposure scan is free.

• ✅ Per-listing evidence + re-checks before "removed"; browser-agent coverage of hard brokers; monthly billing
• ❌ Newer service, no third-party audit yet; one adult per plan, no family tier

DeleteMe — the incumbent, with a coverage-claim gap

DeleteMe advertises removal from "986 data brokers," but an independent count of its own list found ~86 sites automated on the $129 Standard plan; 566 (57%) are "custom requests" the customer must find and submit. Human Privacy Advisors and bundled email masking are genuine differentiators, but CR measured 27% removal, and there's no monthly billing. See our full DeleteMe head-to-head.

• ✅ Human advisors; email masking included; 15-year track record
• ❌ 986-vs-86 claim gap; CR-measured 27%; annual-only billing; no screenshots

EasyOptOuts — budget pick

At $19.99 per year, EasyOptOuts is the cheapest legitimate automated option — yet hit 65% removal at four months in the CR test, within 7 points of Optery at every benchmark. It covers 200+ high-visibility brokers, verifies your listing exists before filing, and re-checks every four months. US-only, removal-only, no custom removals.

• ✅ Unbeatable price; CR-verified 65%; verifies before filing
• ❌ No extras, no custom removals, US-only

OneRep — a trust post-mortem

OneRep's product is competent: per-profile dashboard links, monthly re-scans, breach monitoring, $8.33/mo billed annually. But in March 2024, KrebsOnSecurity revealed that OneRep's founder had created dozens of people-search sites, including Nuwber — a broker OneRep charges customers to remove you from. Mozilla — which built Monitor Plus on OneRep — said the CEO's interests "do not align with our values" and shut Monitor Plus down on December 17, 2025. The conflict-of-interest question answers itself.

• ✅ Good dashboard transparency; breach monitoring included
• ❌ Founder owned the brokers it removes you from; restrictive refunds; US-only

Kanary — strong for doxxing/stalking, slow on brokers

Kanary is the only service attempting removal from social media and LLMs, and its free tier offers unlimited self-guided scans. Paid tiers run ~$120/yr to $500–600/yr (fully managed); pricing has changed repeatedly. Coverage is ~150+ automated people-search sites only, and one independent test found it removed just 3 profiles in a week versus 97 for Incogni, per Incogni's review.

• ✅ Free DIY tier; social-media/LLM scope; escalation support
• ❌ Slow results; volatile pricing; no private-database brokers

Privacy Bee — big claims, process-grade proof

Privacy Bee markets "910+" or even "1,131 data brokers plus 185,267 companies" — independent assessments put real coverage closer to 200–400, per CyberInsider. Genuine strengths: SOC 2 Type II certification and a Limited Power of Attorney so brokers can't ignore its requests. Full plan $197/yr; concierge $797/yr.

• ✅ SOC 2 Type II; LPOA legal standing; trust-whitelisting
• ❌ Inflated coverage marketing; pricey; entry tier is gutted

Aura — removal as a bundle feature

Aura's data removal (140–200+ brokers; sources conflict) is one feature inside an identity-theft suite with $1M insurance, credit monitoring, VPN, and antivirus, from $144/yr. PCMag's take: if you only need broker removal, "you're paying for a lot of extras." Removal outcomes aren't independently verified.

• ✅ Full identity-protection suite; daily rescans with auto-resubmission
• ❌ Removal is a side feature; conflicting coverage claims; no proof artifacts

FAQ

What is the best data removal service in 2026? Optery on measured outcomes (68% in CR's test, screenshot proof); Incogni on verified coverage (Deloitte-audited, 420+ brokers, all plans); MyPrivacyAgent on per-listing proof with monthly pricing; EasyOptOuts on budget ($19.99/year).

Are data removal services worth it? Paid services averaged ~35% removal in CR's test; careful DIY hit 70%. If you have time, our free opt-out guides walk you through 47 sites. A service is worth it when it saves that labor and proves the work.

Why do listings come back after removal? Brokers re-ingest data from public records and each other, so re-check cadence matters: Incogni re-files every 60–90 days, EasyOptOuts every four months, MPA monthly, re-checking and flagging listings that come back so they can be re-filed. More in our deep dive on why profiles come back after an opt-out.

Can I remove my data myself for free? Yes — every major broker has an opt-out flow, and Californians can hit 500+ registered brokers at once via the state's DROP platform (see our California guide). The trade-off is time: confirmations, re-checks, re-filing.

What about email and phone masking? Removal cleans up existing exposure; masking prevents new exposure. DeleteMe bundles email masking; MyPrivacyAgent doesn't offer aliasing as a product — our aliasing guide covers the best third-party tools to use today alongside removal.

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Start with facts: run a free exposure scan — no card required — or compare us against Incogni and Optery.