Last verified: September 2026.
Optery is, in our view, the strongest data-removal service on the market today — PCMag's Editors' Choice four years running (2022–2025) and the best performer in Consumer Reports' independent test. So this comparison, written by a competitor, will be unusually complimentary. It's also specific about where we think MyPrivacyAgent (MPA) does something Optery doesn't. Every factual claim links to Optery's pricing page or independent sources.
Pricing: Optery vs MyPrivacyAgent
Optery offers a genuinely useful free tier plus three paid tiers (optery.com/pricing):
| Plan | Monthly | Annual | Automated coverage |
|---|---|---|---|
| Free Basic | $0 | $0 | None — quarterly Exposure Report + self-service tools |
| Core | $3.99/mo | $39/yr | 380+ sites |
| Extended | $14.99/mo | $149/yr | 560+ sites |
| Ultimate | $24.99/mo | $249/yr | 635+ sites + unlimited custom removals (955+ total) |
MyPrivacyAgent Patrol is $19.99/month, billed monthly, cancel anytime — and full coverage is not tier-gated. No $249/yr tier stands between you and complete coverage. The exposure scan is free with no card required, and our 47 broker opt-out guides are free for anyone.
Note the shape of the comparison: Optery Core ($3.99/mo) is cheaper than MPA — but covers 380+ sites where MPA and Optery Ultimate cover far more. Optery publishes the named site list per tier — the most transparent counting methodology in the category — but it makes the tier-gating explicit: the best coverage costs $249/yr.
Coverage: tier-gated lists vs agents that go off-list
Optery's automated coverage scales with price: 380+ sites on Core, 560+ on Extended, 635+ on Ultimate (with its "Expanded Reach" option), plus unlimited custom removals across 955+ sites on Ultimate — eligible only after 30 days, with the customer submitting links and screenshots.
Two fair criticisms:
- The best coverage is paywalled. Core is limited to one name and one city/state; the full 635+ list and custom removals live only at the top tier.
- Expanded Reach has a PII trade-off. Per CNET (August 2026), it may send opt-out requests containing your personal information to brokers that didn't already have it — potential retention and breach exposure in the name of broader coverage.
Where MPA differs: our coverage isn't a static list. Removal work runs through programmatic opt-outs plus browser agents that navigate broker sites end-to-end — opening the official opt-out flow, completing what's automatable, handing you the steps only you can do (CAPTCHA, confirmation emails), and recording a filing only when the site confirms it. Because agents work each broker's real flow — compare FastPeopleSearch with LexisNexis — we reach non-standard brokers fixed-list services skip. If a site blocks the agent, you get honest instructions, not a fabricated status.
Proof: screenshots vs ongoing re-check verification
Optery's signature feature is before-and-after screenshots: Exposure and Removals Reports include live screenshots of your listing and its removal. Their line — "Live Screenshots Prove Our Work" — is fair; no other major service shows this much.
But a screenshot is point-in-time evidence: it proves a listing was gone when captured. Brokers re-list profiles — sometimes within weeks — which is why we wrote about why opt-outs come back.
MPA's model is removal with proof, on an ongoing basis: a per-listing evidence log, and a re-check that re-opens the listing page before anything is marked removed. Patrol keeps re-checking monthly and flags any listing that reappears so it can be re-filed. Optery runs monthly scans on paid plans, so this is a difference of degree — but our standard is the discipline we teach DIY users in the opt-out proof log guide: filed, confirmed, and verified are three different statuses, and only the third counts.
Method: "Humans + Machines" vs agent swarm
Optery's "Humans + Machines" approach combines AI/ML automation — it "fills out and submits opt out forms, solves captcha puzzles, clicks verification links, delivers legal demands" — with an assigned human Privacy Agent for QA on Extended and Ultimate (Core is bots-only). Optery holds two US patents, is SOC 2 Type II certified, and offers optional AI-powered removals running on OpenAI (opt-in; CyberInsider notes the data-sharing questions this raises).
MPA runs a continuous agent swarm: programmatic requests where brokers support them, browser agents that behave like a careful human where they don't, and human handoff for identity-verification steps — with re-check verification closing every loop (see what happens after a removal request). Optery's human QA is a genuine premium feature; our equivalent is that the browser agent is the careful operator, and every outcome is evidenced, not asserted.
Independent testing: Optery's crown
Credit where due: in Consumer Reports' "Data Defense" study (August 2024), Optery removed 68% of tracked listings at four months — the best paid service tested, just below the 70% manual DIY control. MPA has not yet been in a comparable independent test; our proof artifacts are per-listing evidence logs, and we're honest that third-party outcome measurement is the next bar to clear.
Verdict table
| Optery | MyPrivacyAgent | |
|---|---|---|
| Free tier | Yes — Exposure Report + DIY tools | Yes — free exposure scan + 47 free opt-out guides |
| Cheapest paid | $3.99/mo (Core, 380+ sites) | $19.99/mo — full coverage, one tier |
| Full coverage | $24.99/mo / $249/yr (Ultimate, 635+ sites) | $19.99/mo, no tier-gating, no annual lock-in |
| Custom removals | Ultimate only, after 30-day wait, user submits links | Agent navigates the broker's flow; paste a listing via /remove-listing |
| Proof | Before/after screenshots (point-in-time) | Per-listing evidence log + re-check before "removed," monthly ongoing |
| Method | "Humans + Machines" (human QA on top tiers) | Programmatic + browser-agent swarm + human handoff |
| Independent testing | CR 2024: 68% removal — best paid service; PCMag Editors' Choice 2022–25 | Not yet independently tested |
| Watch-outs | Best coverage paywalled; Expanded Reach may send PII to brokers that lack it; 30-day custom gate | One adult per account; no family plans |
Who should pick which
Pick Optery if you want the most independently validated service available, you value screenshot evidence, you want a useful free tier, or you need coverage in Canada, Australia, New Zealand, or South Africa. Its Extended and Ultimate tiers are excellent products if the $149–$249 cost fits your budget.
Pick MyPrivacyAgent if you want full coverage without climbing to a $249 tier, monthly billing with no lock-in, proof that's ongoing (re-checks, not just a screenshot from the day it worked), and browser agents that handle brokers whose opt-out flows defeat fixed-list automation. Start with the free scan and compare what you find against Optery's free-tier report.
FAQ
Is Optery legit? Yes — the most credentialed service in the category: PCMag Editors' Choice 2022–2025, SOC 2 Type II, two US patents, and the top paid-service score (68% removal at four months) in Consumer Reports' 2024 study.
What's the catch with Optery's cheap Core plan? Core ($3.99/mo) covers 380+ sites but is limited to one name and one city/state. The full 635+ list, unlimited custom removals, and human Privacy Agent QA require Ultimate at $249/yr.
Are Optery's screenshots proof of removal? Strong point-in-time evidence — better than most rivals offer. The limitation: a screenshot shows the listing was gone when captured. Brokers re-list profiles, which is why MPA pairs per-listing evidence with monthly re-checks that flag relisted listings so they can be re-filed.
What is Optery's Expanded Reach, and should I enable it? It extends coverage by sending opt-out requests to more brokers — but per CNET's August 2026 reporting, it may send requests containing your PII to brokers that didn't already hold your data. Understand that trade-off first.
Does MPA match Optery's coverage numbers? We don't publish a raw broker count because our browser agents work each broker's actual flow rather than a fixed list — including non-standard brokers that defeat template-based automation. Our 47 free opt-out guides show the range we handle.
Also in this series: Best data removal services of 2026, MyPrivacyAgent vs Incogni, MyPrivacyAgent vs DeleteMe.