MyPrivacyAgent vs Incogni (2026): An Honest Comparison of Coverage, Proof, and Price

Last verified: September 2026.

If you're comparing Incogni with MyPrivacyAgent (MPA), you're asking the right question: not "how many brokers do you claim?" but "how do you prove my listing is gone?" This is our own comparison, so read it accordingly — every factual claim links to Incogni's official pages or independent sources.

The short version: Incogni is a polished, fully automated service with the industry's first Deloitte-verified broker list. MPA is built around what Incogni doesn't offer: per-listing evidence and re-check verification before anything is marked removed — plus browser agents that reach brokers standard automation can't.

Pricing: Incogni vs MyPrivacyAgent

Incogni's pricing page shows four consumer plans (annual prices below are billed upfront; monthly billing costs more):

MyPrivacyAgent Patrol is $19.99/month, billed monthly, cancel anytime — no annual lock-in. One adult per account; no free trial, but the exposure scan is free with no card required.

Head-to-head: Incogni Standard is cheaper per month ($7.99 vs $19.99) — but excludes custom removals, and monthly billing jumps to $15.98/mo. For Incogni's full capability, you're comparing $14.99/mo (Unlimited, annual commitment) against MPA's $19.99/mo with everything included.

Coverage: verified breadth vs harder brokers

This is Incogni's genuine strength. Incogni automates removal from 420+ data brokers on every plan — no coverage paywall — backed by a Deloitte limited-assurance report (August 2025) that also confirmed 245M+ removal requests and a recurring request cadence. That third-party verification is an industry first. Unlimited-tier customers can also submit custom removal requests across 3,000+ additional sites, and Incogni covers private-database brokers (marketing, risk-mitigation, recruitment, financial) — not just people-search sites.

Where MPA differs: we don't lead with a raw broker count. Removal work runs two ways: programmatic opt-outs for standard flows, and browser agents that navigate broker sites end-to-end — opening the official form, filling it with your verified details, handing you the steps only you can do (CAPTCHA, email confirmation), and recording the filing only when the site confirms it. That second mode matters for brokers that break pure automation: non-standard forms, multi-step identity verification, sites that ignore bulk requests. If a site blocks the agent, we tell you instead of showing a fake status — you get the same step-by-step opt-out guide we'd give anyone.

Incogni's automated matching is excellent at scale, but reviewers have noted it misses edge cases — name changes, maiden names, many past addresses — and roughly 15–20% of brokers don't honor opt-outs without Incogni disclosing which.

Proof of removal: dashboard statuses vs per-listing evidence

This is the core difference, and it's why MyPrivacyAgent exists.

Incogni gives you a live dashboard with per-broker statuses (Completed / In Progress / Rejected / Not started), broker categories, sensitivity scores, and an activity log. What it does not give you, as AllThingsSecured's review documents, is screenshots or links to the profiles it found and removed. You see a status label; you can't inspect the underlying listing.

MyPrivacyAgent's model is removal with proof. Every listing gets an evidence record, and we re-open the listing page after a request and only mark it removed once a re-check shows it's gone — never on the strength of a broker's confirmation email. Our proof log approach is the discipline we teach DIY users: track what was filed, what was confirmed, what a later check found. Because brokers re-list profiles after opt-outs, Patrol includes monthly re-checks that flag any listing that comes back so it can be re-filed.

Method and cadence

Incogni is "set it and forget it": programmatic requests leveraging CCPA/GDPR/PIPEDA rights, re-sent every 60 days (public brokers) or 90 days (private brokers) — a cadence Deloitte verified. There's no human review step on Standard.

MPA runs a continuous agent swarm rather than a fixed re-request timer: programmatic requests where they work, browser agents where they don't, human handoff for steps only you can complete, and re-check verification closing every loop. Where Incogni's automation predicts which brokers likely hold your data, our agents go look — see what happens after a removal request.

Where Incogni genuinely wins

• Deloitte verification. An independent assurance audit of broker coverage and removal volume is more third-party accountability than most of the industry offers — including us, today.
• The Protect plan's insurance. Up to $1M identity-theft insurance, $50k cyber-extortion, $10k online fraud coverage, dark-web monitoring, and TransUnion credit monitoring (US only). MPA doesn't sell insurance.
• Family plans. Incogni covers up to five people from $191.88/yr; MPA is one adult per account.
• Every plan gets the full automated list. No coverage paywall — 420+ brokers even on the cheapest plan.

Verdict table

Who should pick which

Pick Incogni if you want the cheapest set-and-forget automation, you're comfortable trusting a dashboard status without per-listing evidence, you need family coverage, or you want bundled identity-theft insurance.

Pick MyPrivacyAgent if proof is the point: you want to see what was filed, what the broker confirmed, and what a re-check actually found — for every listing. Also pick MPA if your exposure includes brokers with non-standard flows (compare Spokeo with LexisNexis), or if you refuse annual lock-ins. Start with the free exposure scan and judge the report before paying anything.

FAQ

Is Incogni legit? Yes. Incogni is owned by Surfshark, and its 420+ broker coverage and removal-request volume were verified by a Deloitte limited-assurance report in August 2025 — an industry first.

Does Incogni show proof that my data was removed? No. Its dashboard shows per-broker status labels but no screenshots and no links to the profiles involved. MPA's model is the opposite: per-listing evidence plus a re-check before anything is called removed.

What's the cheapest way to use Incogni? Standard at $95.88/yr (~$7.99/mo) is the entry point, but custom removals and phone support require Unlimited ($179.88/yr). MPA Patrol is $19.99/mo with everything included and no annual commitment.

Can a service promise my data is removed forever? No — be wary of anyone who promises that. Brokers re-list profiles, which is why recurring re-requests (Incogni's 60/90-day cadence) or re-checks that flag and re-file relisted listings (MPA Patrol) matter more than any one-time removal claim.

How does MPA handle brokers Incogni can't automate? Our browser agents navigate the broker's actual site — forms, verification emails, CAPTCHAs handed to you — rather than relying only on standardized request templates. If a site blocks automation, you get honest instructions instead of a fake "in progress" status.

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Also in this comparison series: Best data removal services of 2026, MyPrivacyAgent vs DeleteMe, and the California data-removal guide if you're covered by the DELETE Act.